*2014 Nielsen Global Survey on CSR
*HBR (February 2015)
Recent studies and resulting data definitively show the impact and influence of Good programming on a company’s bottom line.
Buyers are demanding quality and responsibility
90% of consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.
* Supporting Data
72% of consumers believe their purchases make a moderate-to-significant positive impact on social or environmental issues
* Supporting Data
59% of consumers say both stories of impact and numbers or data related to impact are equally important
* Supporting Data
89% of consumers want companies to do a better job of showing how Good efforts are personally relevant to them
* Supporting Data
Good builds loyalty and raises consumer switching costs
80% would tell friends and family about a company’s CSR efforts
* Supporting Data
76% would donate to a charity supported by a company they trust
* Supporting Data
72% would volunteer for a cause supported by a company they trust
* Supporting Data
Consumers use their networks to influence and propagate shared values
61% of global consumers use social media to address or engage with companies around Good issues
* Supporting Data
34% of consumers use social media to share positive information about companies and issues
* Supporting Data
30% use social media to learn more about companies or issues
* Supporting Data
25% use social media to share negative information
* Supporting Data
``Not all profit is equal. Profits involving a social purpose represent a higher form of capitalism, one that creates a positive cycle of company and community prosperity.``
Read More (Harvard Business Review, 2011)``Corporate leaders...realize that social problems present both daunting constraints to their operations and vast opportunities for growth.``
Read More (Harvard Business review, 2013)``Companies that turn to collective impact will not only advance social progress but also find economic opportunities that their competitors miss. ``
Read More (Harvard Business Review, 2016)``Looking at the 10 success factors the best brands have in common and how CMOs can leverage to shape their strategies. Among these, two leading themes emerge: a consumer-centric brand purpose and data-driven decision- making…``
Read More (CMO.com, 2016)``Shareholders are driving changes in corporate policies and disclosures unthinkable a decade ago, on issues ranging from protecting rain forests to human rights…``
Read More (Wall Street Journal, 2014)``Millennials and Z’s will make up 50% of consumers by 2020… these younger generations have a high bar for the brands they associate with. They’re looking for brands with purpose…``
Read More (Forbes, 2015)``As a society, we are entering uncharted territory…which governments, business leaders, the scientific community and citizens need to work together to…direct technologies at improving the human condition...``
Read More (Huffington Post)``A survey of undergraduates in 2010, found that 84% of students would seek employment that is socially responsible during their careers.``
Read More (Forbes, 2014)``Shared value redirects the gaze of corporate, NGO and government leaders, enabling them to see new opportunities for private enterprise to solve public problems.``
Read More (The Guardian)``Companies that nail employee engagement understand that motivating high performance and aligning talent with business strategy requires getting to the heart of what matters to employees.``
Read More (Forbes, 2013)``Volunteering has always been viewed as good for your soul. Now it turns out that it’s also good for your health and your career.``(Forbes)
Read More (Forbes, 2009)``Building trust is essential to successfully bringing new products and services to market, and building trust in new business innovations requires that companies demonstrate clear personal and societal benefits, behave with integrity and engage with customers and stakeholders throughout the process.``
Read More (Edelman, 2016)``Nearly all global consumers expect companies to act responsibly, but half need to hear or see proof of a company’s responsibility before they will believe it…companies must share their efforts and impacts across multiple touch points.``
Read More (Cone Communications/Ebiquity, 2015)``To realize meaningful benefits, philanthropy cannot be treated as just another “check in the box,” but rather must be executed no less professionally, proactively, and strategically than other core business activities.``
Read More (Philanthropy Northwest)``Harnessing the shared values of employees, coupled with the values in the company’s culture and mission, can lead not only to greater business success, but to inspired, productive, and highly impactful people.``
Read More (PwC, 2014)``The question now is how to get capitalism to operate at its best. Capitalism is fundamentally the best way to meet needs. If you can meet needs at a profit, you can scale.``
Read More (Co.Exist, 2015)``Managing risk effectively has always been a touchstone of the most successful companies. But in today’s risk- filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks can strike more quickly than ever before, hastened along by rapid-fire business trends and technological innovations such as social media, mobile and big data.``
Read More (Deloitte, 2013)``Getting business to understand that this is about new markets, new business opportunities, and new business models — instead of charity or the mandate of the development agencies, the government, and the NGOs is a fundamental shift that can be very empowering.”
Read More (Huffington Post, 2017)``SDGs represent an opportunity to provide dialogue and involvement with stakeholders based on actions that directly improve society in specific areas.”
Read More (Intech, 2017)``Socially embedded markets are composed of stakeholders and addressing key societal challenges, i.e. creating social value, requires their involvement in the definition of the problem, the design and pursuit of outputs and the joint evaluation of outputs and outcomes.``
Read More (University of Cambridge, 2018)``Giving away money through charitable programs is clearly beneficial...Yet it often lacks a strategic view. To do the most good—and ensure that it makes sense to all of a company’s stakeholders...companies need to embed environmental and social initiatives into the corporate strategy, culture and mindset, driven by a strong tone at the top.``
Read More (Harvard Business Review & KPMG, 2017)“Developing an authentic and socially conscious brand story will help set you apart from your competition.”
Read More (Forbes, 2017)“Companies must craft a socially impactful culture to shape the everyday practices of the employees, managers, and consumers involved in fulfilling an organization’s purpose.”
Read More (Stanford Social Innovation Review, 2018)