*(PWC 2014)
87% who are most committed to their organizations are less likely to resign – than employees who consider themselves disengaged from the corporate purpose.
57% employees who are most committed to their organizations put in more effort on the job than employees who consider themselves disengaged from the corporate purpose.
Recent studies and resulting data definitively show the impact and influence of Good programming on a companies bottom line.
Consumers will engage with companies’ Good efforts, if given the opportunity
93% of consumers will have a more positive image of a company when companies support social or environmental issues
* Supporting Data
90% will be more likely to trust the company's messaging
* Supporting Data
88% will be more loyal in terms of future purchasing and brand affinity decisions
* Supporting Data
84% of global consumers say that a company’s commitment to social and environmental issues are an important consideration in deciding what to buy or where to shop
* Supporting Data
90% of global consumers would switch brands to one that is associated with a good cause, given similar price or quality
* Supporting Data
82% will recommend products and services to others depending on a brand’s commitment to social and environmental issues
* Supporting Data
89% are equally as likely to purchase a product or services from a Good brand as they are to boycott (90%) based on companies’ practice or lack of Good practices.
* Supporting Data
57% would purchase a product of lesser quality or efficacy if it is more socially or environmentally responsible
* Supporting Data
80% of consumers state they are willing to buy a product from an unknown brand if it has strong Good commitments
* Supporting Data
81% of consumers are willing to consume or purchase fewer products to preserve natural resources
* Supporting Data
Potential employees are demanding more from their future employers
79% use a company’s commitment to social and environmental issues as a strong deciding factor in choosing where to work
* Supporting Data
62% of consumers would work for a socially or environmentally responsible company for a lower salary than at other companies
* Supporting Data
Buyers raise their expectations for companies’ Good strategies
86% believe if companies make Good commitments, they must be held accountable for producing and communicating the results
* Supporting Data
88% of consumers expect companies to substantively and consistently report on the progress of their Good efforts
* Supporting Data
64% of consumers say they only pay attention to a company’s Good efforts if an organization is going above and beyond what other companies are doing
* Supporting Data
``For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.``
Read More (McKinsey)``While some companies already demonstrate leadership through Shared Value, this will be the challenge and the standard for leading global companies going forward.``
Read More (Fleishman Hillard, 2015)``When senior GE executives directly engaged with the health problems of the world's poor through GE's approach to philanthropy, they saw the tremendous range of opportunities for their business.``
Read More (Fast Company)``All profits are not equal. Those that advance society are better and those that detract from society are inferior.``
Read More (HBR, 2011)``Business managers can effectively contribute to the solution of the many complex social problems of our time. There is no higher responsibility, there is no higher duty of professional management.``
Read More (Forbes)``Nielsen polled 30,000 consumers in 60 countries to take a pulse on conscious capitalism…“As companies drive to create greater shared value, they have to put consumers at the center and understand their expectations to develop clear and actionable sustainability strategies for their brand that will generate loyalty and improve performance.``
Read More (Nielsen, 2014)``Harnessing the shared values of employees, coupled with the values in the company’s culture and mission, can lead not only to greater business success, but to inspired, productive, and highly impactful people.``
Read More (PwC, 2014)``To realize meaningful benefits, philanthropy cannot be treated as just another “check in the box,” but rather must be executed no less professionally, proactively, and strategically than other core business activities.``
Read More (Philanthropy Northwest, 2010)``Corporate Responsibility practices have great potential to deliver financial returns on investment as well as related business and competitive benefits. It’s not enough to engage in (shared value) activities, one must manage them…as value-creating assets.``
Read More (Project ROI, 2015)“A brand ideal is not social responsibility or altruism but a programme for profit and growth based on improving people’s lives.”
Read More (Consumers.net)``Skepticism exists among executives and investors as to how competitive advantage and growth are actually to be driven by stronger environmental and social performance of a business. (It)is largely a matter of measurement and valuation—demonstrating to investors in particular the link between sustainable business and corporate value.``
Read More (Accenture, 2015)``Strategic Social Partnerships help corporate, non-profit, and the public sector align social impact to business opportunities, create competitive advantages, generate shareholder value, and apply innovation to solve tough social and development problems.``
Read More (Deloitte, 2014)``Redwoods Group’s program in the United States...help`{`s`}` its 400 youth-serving customers protect children. It invests $3 million per year in consulting services that reduced drowning deaths and reported instances of child abuse by 85% and 65%, respectively, in less than 10 years.``
Read More (Harvard Business Review, 2017)``Today’s consumers expect companies to have a voice on oftentimes divisive issues and they’re willing to boycott if a company’s core beliefs don’t align with their own.``
Read More (Sustainable Brands, 2017)``Intel’s investments in science, technology, engineering, and math education have affected millions of students across the U.S. and are fueling the company’s talent pipeline, while increasing revenue.``
Read More (Shared Value Institute, 2014)``Making efficacy the new measure of success will offer customers the quality they demand, driving Pearson’s productivity and profitability by delivering greater social value.``
Read More (Shared Value Institute, 2011)``Nestlé wanted to set the price low to be affordable in even very poor African households—families where children were most at risk of anemia and other illnesses caused by micronutrient deficiencies.``
Read More (Shared Value Institute, 2013)``...banks are challenged to achieve scale with shared value for a number of reasons, including mindsets around social opportunities, internal barriers to shared value innovation, and a lack of viable business models in nascent markets.``
Read More (Shared Value Institute, 2014)``The entire mission of marketing is shifting—from an era of mass and transactional to an era of engagement. Engagement marketing is about building relationships—which is much bigger than just selling a product.``
Read More (Marketo, 2015)``Businesses that grow faster and grow longer have something special driving them and attracting people—customers, employees…what I call an ideal… the essence of the business that is embraced by everyone including the top…``
Read More (Co.Create, 2012)``I have always believed that great brands are built on improving the lives of the people they serve; I wanted to prove that maximum profit and high ideals aren’t incompatible but, in fact, inseparable.``
Read More (Businesswire, 2012)``Brands that centered their businesses on the ideal of improving people’s lives resonate more with consumers—and outperform their category competitors.``
Read More (JimStengel.com, 2016)``One of the most important insights…is proof that associations with ideals have a strong relationship with consumer preference, consideration and choice…``
Read More (Advertising Age, 2012)