*2014 Nielsen Global Survey on CSR
*HBR (February 2015)
Recent studies and resulting data definitively show the impact and influence of Good programming on a company’s bottom line.
Buyers are demanding quality and responsibility
90% of consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.
72% of consumers believe their purchases make a moderate-to-significant positive impact on social or environmental issues
59% of consumers say both stories of impact and numbers or data related to impact are equally important
Good builds loyalty and raises consumer switching costs
Consumers use their networks to influence and propagate shared values
61% of global consumers use social media to address or engage with companies around Good issues
34% of consumers use social media to share positive information about companies and issues