*2014 Nielsen Global Survey on CSR
*HBR (February 2015)
Recent studies and resulting data definitively show the impact and influence of Good programming on a company’s bottom line.
Consumers use their networks to influence and propagate shared values
61% of global consumers use social media to address or engage with companies around Good issues
34% of consumers use social media to share positive information about companies and issues
Buyers are demanding quality and responsibility
90% of consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.
72% of consumers believe their purchases make a moderate-to-significant positive impact on social or environmental issues
59% of consumers say both stories of impact and numbers or data related to impact are equally important
Good builds loyalty and raises consumer switching costs