87% who are most committed to their organizations are less likely to resign – than employees who consider themselves disengaged from the corporate purpose.
57% employees who are most committed to their organizations put in more effort on the job than employees who consider themselves disengaged from the corporate purpose.
Recent studies and resulting data definitively show the impact and influence of Good programming on a companies bottom line.
Consumers will engage with companies’ Good efforts, if given the opportunity
93% of consumers will have a more positive image of a company when companies support social or environmental issues
84% of global consumers say that a company’s commitment to social and environmental issues are an important consideration in deciding what to buy or where to shop
90% of global consumers would switch brands to one that is associated with a good cause, given similar price or quality
89% are equally as likely to purchase a product or services from a Good brand as they are to boycott (90%) based on companies’ practice or lack of Good practices.
57% would purchase a product of lesser quality or efficacy if it is more socially or environmentally responsible
80% of consumers state they are willing to buy a product from an unknown brand if it has strong Good commitments
Potential employees are demanding more from their future employers
Buyers raise their expectations for companies’ Good strategies
86% believe if companies make Good commitments, they must be held accountable for producing and communicating the results
88% of consumers expect companies to substantively and consistently report on the progress of their Good efforts
``The entire mission of marketing is shifting—from an era of mass and transactional to an era of engagement. Engagement marketing is about building relationships—which is much bigger than just selling a product.``Read More (Marketo, 2015)
``Businesses that grow faster and grow longer have something special driving them and attracting people—customers, employees…what I call an ideal… the essence of the business that is embraced by everyone including the top…``Read More (Co.Create, 2012)
``I have always believed that great brands are built on improving the lives of the people they serve; I wanted to prove that maximum profit and high ideals aren’t incompatible but, in fact, inseparable.``Read More (Businesswire, 2012)
``Brands that centered their businesses on the ideal of improving people’s lives resonate more with consumers—and outperform their category competitors.``Read More (JimStengel.com, 2016)
``One of the most important insights…is proof that associations with ideals have a strong relationship with consumer preference, consideration and choice…``Read More (Advertising Age, 2012)