Millennial women are more likely to have bought a product associated with a cause in the past 12 months.
Millennial women are more likely to seek out responsible products whenever possible.
Millennial women are more likely to hold companies accountable for producing results.
The 2015 Cone Communications/Ebiquity Global CSR Study reveals an increasing democratization of preferred communications channels. Once relegated to one or two traditional sources, millennial consumers now look to multiple channels to get CSR information.
Recent studies and resulting data definitively show the impact and influence of Good programming on Millennials and reflect their values and demands on companies.
They walk the walk and demand change
79% (vs. 66% U.S. average) of Millennials are willing to pay more for Good initiatives
84% (vs. 78% U.S. average) of Millennials are willing to consume less to support Good initiatives
74% (vs. 56% U.S. average) will volunteer for a cause supported by a company they trust
Engaging and informing their multi-platform network for Good
Millennials are increasingly voicing their expectations for Good strategy
70% (vs. 60% U.S. average) will voice opinions to a company regarding its Good efforts and strategy.
78% vs. (60% U.S. average) of Millennials say they would voice their opinions on a company’s Good efforts through comments on company websites, blogs or reviews
Putting their money where their conscience is
95% (vs. 85% U.S. average) of affluent Millennials say they would switch brands in favor of one that supports a good cause
82% of affluent Millennials who said they would donate to a charity will follow through with their intention
Nurturing the present and impacting the future
54% (vs. 49% U.S. average) of Millennials assume companies are being responsible as possible until they hear otherwise
89% (vs. 84% U.S. average) of Millennials consider Good in everyday decisions including which companies do business within their community