Profitable Good Group | Good is not Sustainable if it’s not Profitable | Santa Monica, CA | How We Work
Profitable Good Group – Our Practice focuses on advising CEO’s who realize the positive P+L impact of an integrated Shared Values strategy as a competitive advantage in customer acquisition, brand building, innovation, revenue growth and employee retention.
Shared Values,Corporate Shared Values,Corporate Social Responsibility,CSV,CSR,Impact Investing,Social Business,Social Enterprise,Net Impact,Triple Bottom Line, Double Bottom Line, Collective Impact
15366
page-template,page-template-full_width,page-template-full_width-php,page,page-id-15366,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-3.0,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive
 

How We Work

PGG looks at every engagement as a unique opportunity to move a community’s social impact “needle” within our client’s revenue goals.

Our Process

PGG seeks to align the financial and social aspirations of our clients and their stakeholders to powerfully impact local communities, corporate culture, and ultimately the bottom line.

Project/Engagement Opportunities

Create Purpose-Driven Mission

Lead an internal conversation to evaluate the evolution of a client’s mission statement into a purpose-driven statement.

Analyze Current Good Programming

Analyze current corporate philanthropic commitments and programming. Present conclusions and recommendations to the client regarding ROI to the community, brand and business.

Measure Social Impact

Measure and identify short and long-term impact on communities and business growth.

Evaluate The Opportunity

Build mutually agreed upon metrics of Shared Values and Strategy for the client to incrementally evaluate and validate the true impact on the business, brand, employees and communities.

Develop Sales and Marketing Strategies

Work with sales and marketing teams to develop new strategies to positively impact revenue and profit goals to create authentic, and transparent competitive advantages.

Create Awareness and Messaging Programs

Create awareness programs, both internally and externally, to define the social impact message and validate stakeholder alignment.

Enroll Stakeholders

Create and recommend strategy and/or programs to enroll key stakeholders (i.e. employees, vendors, strategic partners)

Optimize Integration

Optimize integration within the current customer base by linking client’s business purpose with that of its key stakeholders.

“All profits are not equal. Those that advance society are better and those that detract from society are inferior. In my view the concept of Shared Value and its label advance the practice of management by broadening objectives and can potentially change the relative perception of business and its role in creating social good.”

David Acker, Harvard Business Review