Profitable Good Group | Good is not Sustainable if it’s not Profitable | Santa Monica, CA | Glossary
Profitable Good Group – Our Practice focuses on advising CEO’s who realize the positive P+L impact of an integrated Shared Values strategy as a competitive advantage in customer acquisition, brand building, innovation, revenue growth and employee retention.
Shared Values,Corporate Shared Values,Corporate Social Responsibility,CSV,CSR,Impact Investing,Social Business,Social Enterprise,Net Impact,Triple Bottom Line, Double Bottom Line, Collective Impact
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Glossary

Corporate Shared Value

A comprehensive business strategy that expands the total pool of economic and social value. It enhances the competitive advantage(s) of a company while simultaneously advancing the economic and social conditions of the communities that they market/sell into creating inspirational brands and virtuous cycles of investment and development.

Shared Value Strategy

A management strategy focusing on creating business value while also addressing social issues within a business' local customer communities

Co-Branding

A partnership between two organizations or companies to jointly market and brand a product, service, or initiative together. Co-branding is a key tool to leverage each parties' assets and relationships to deliver business and societal value within Shared Value Strategy.

B Corporation

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Cause-Related Marketing

A mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former's sales and the latter's cause.

Double Bottom Line

An perspective on business accounting that seeks to extend the conventional bottom line, that measures fiscal performance— financial profit or loss— by adding a second bottom line to measure their performance in terms of positive social impact.

Purpose-Driven Strategy

A term describing an organizational strategy focusing on re-appropriating business strategy into causes that inspire stakeholders- employees, shareholders, customers, and the general public to business-aligned actions.

Collective Impact

A framework used to address interconnected, generational social issue and challenges. It seeks to drive collaboration between government, businesses, the general public, and nonprofit organizations to create impact.

Conscious Business/Capitalism

A way of thinking about business to ensure that it is grounded in a higher purpose to enhance its positive impact on the world.

Cause-Related Purchasing

A business relationship in which a commercial company, as part of its ongoing business operations, purchases components or finished piecework provided by a nonprofit.

Due Diligence

Due diligence can refers to the process used to assess the viability of ideas or initiatives.

Corporate Social Responsibility

Initiatives focused on philanthropy, volunteerism, compliance, and risk management typically spearheaded by the CSR, Marketing, Community Relations, or Communications departments of a business.

Triple Bottom Line

An accounting framework with three parts: social, environmental (or ecological) and financial. Many organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. The term was coined by John Elkington in 1994.

Deliverables

A term in project management to describe an object- either physical or intangible- produced for an internal or external stakeholder (client). The deliverable can be anything from a slide deck, a physical document, or even a piece of software.

Bottom of the Pyramid

Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.

Core Values

A set of fundamental beliefs that define an organization and dictate the behavior of its employees.