Profitable Good Group | Good is not Sustainable if it’s not Profitable | Santa Monica, CA | Glossary
Profitable Good Group – Our Practice focuses on advising CEO’s who realize the positive P+L impact of an integrated Shared Values strategy as a competitive advantage in customer acquisition, brand building, innovation, revenue growth and employee retention.
Shared Values,Corporate Shared Values,Corporate Social Responsibility,CSV,CSR,Impact Investing,Social Business,Social Enterprise,Net Impact,Triple Bottom Line, Double Bottom Line, Collective Impact
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Corporate Shared Value

A comprehensive business strategy that expands the total pool of economic and social value. It enhances the competitive advantage(s) of a company while simultaneously advancing the economic and social conditions of the communities that they market/sell into creating inspirational brands and virtuous cycles of investment and development.

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Shared Value Strategy

A management strategy focusing on creating business value while also addressing social issues within a business' local customer communities

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A partnership between two organizations or companies to jointly market and brand a product, service, or initiative together. Co-branding is a key tool to leverage each parties' assets and relationships to deliver business and societal value within Shared Value Strategy.

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B Corporation

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

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Cause-Related Marketing

A mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former's sales and the latter's cause.

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Double Bottom Line

An perspective on business accounting that seeks to extend the conventional bottom line, that measures fiscal performance— financial profit or loss— by adding a second bottom line to measure their performance in terms of positive social impact.

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Purpose-Driven Strategy

A term describing an organizational strategy focusing on re-appropriating business strategy into causes that inspire stakeholders- employees, shareholders, customers, and the general public to business-aligned actions.

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Collective Impact

A framework used to address interconnected, generational social issue and challenges. It seeks to drive collaboration between government, businesses, the general public, and nonprofit organizations to create impact.

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Conscious Business/Capitalism

A way of thinking about business to ensure that it is grounded in a higher purpose to enhance its positive impact on the world.

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Cause-Related Purchasing

A business relationship in which a commercial company, as part of its ongoing business operations, purchases components or finished piecework provided by a nonprofit.

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Due Diligence

Due diligence can refers to the process used to assess the viability of ideas or initiatives.

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Corporate Social Responsibility

Initiatives focused on philanthropy, volunteerism, compliance, and risk management typically spearheaded by the CSR, Marketing, Community Relations, or Communications departments of a business.

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Triple Bottom Line

An accounting framework with three parts: social, environmental (or ecological) and financial. Many organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. The term was coined by John Elkington in 1994.

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A term in project management to describe an object- either physical or intangible- produced for an internal or external stakeholder (client). The deliverable can be anything from a slide deck, a physical document, or even a piece of software.

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Bottom of the Pyramid

Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.

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Core Values

A set of fundamental beliefs that define an organization and dictate the behavior of its employees.

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